What is different about selling your brand in a multi-brand, brick and mortar store? Is this a good idea for a direct-to-consumer brand that wants to add a brick and mortar option for customers? How does it work?

Today’s guest is Matt Alexander, the co-founder and CEO of Neighborhood Goods, a department store that sells a variety of different brands that fit the store’s guidelines and meet their customers’ needs. In today’s episode, you’ll learn about what led Matt to create a department store and how it works for brands.

Listen in to hear Matt talk about changes to the department store model, why a brick and mortar aspect is important for a brand, and how brands can build a better experience within a department store setting.

TOPICS DISCUSSED IN TODAY’S EPISODE:

- What Neighborhood Goods sells and how they work

- How Matt started Neighborhood Goods

- Use cases for brands that work with Matt

- Why Matt thinks the department store model needs to change

- Why online retailers are adding brick and mortar concepts to their strategies

- Helping brands build experiences within the locations

- The formula that makes brands successful in multi-brand stores

- Matt’s advice for brands or people trying to get started in brick and mortar