Raze the Curve Podcast

Podcast 8: Dec 11, 2020 - Billie Eilish and Google team up for the Infinite Bad Guy. No More Ikea printed catalogues? Ryan Reynolds get Satan and the year 2020 together. What is TikTok up to now?


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(0:07 ) Intro  (2:16) What caught our eye? 1.If You Need Us, We'll Be Here Watching This Endless Mashup of Billie Eilish's "Bad Guy" 2. Ikea Announces the End of IKEA Catalogues 3. A Majority of CEOs Will Change How Their Companies Interact With Consumers 4. Walmart Debuts Interactive Shoppable Cooking Videos

(31:58) What do you think of this campaign? 1.Match made in Hell - Match.com’s latest ad 2. Jeep ‘Repurposes’ the Mysterious Utah Monolith 

(40:45) Innovation Corner 1. Spotify taps big-name musicians to help test Instagram-like stories  2. TikTok is experimenting with longer-form, three-minute videos

(46:38) The Breakdown 1.  PepsiCo's in-house technology informs radical shift to digital

(56:58) Yeah I’d buy this  1. L'Oréal’s Plastic Bottles from Industrial Carbon Emissions 2. Whiskey barrel aged Kit Kat bars

(59:40) What are we consuming?  1. Book: Contagious 2. TV -  Industry 3. Books: Bill Gate’s list of must reads 4.  TV: Borgen

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Raze the Curve PodcastBy razethecurve