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Podcast 95: how to write B2B social media content
In this month’s Good Copy, Bad Copy, we’re talking about writing social media copy for B2B brands – how to write it, what tactics work well, and what B2B marketing experts think great social content looks like.
Guest co-host Lorraine Williams, founder of Lighthouse Proofreading (and undisputed Queen of PDF Proofing), joins David to chat about the wonderful world of LinkedIn and the challenges of writing engaging content for a B2B audience.
You’ll also catch an interview with social media marketing guru Luan Wise. An independent marketing consultant and trainer, Luan knows all there is to know about social media marketing (she even runs courses for LinkedIn). Tune in to hear her best writing advice for B2B social content – as well as her recent research study about social media and how it’s changed in the pandemic.
Plus, three top B2B marketers share their favourite examples of great social content – and our very own Ben Philpott provides the copywriting tip of the month.
B2B social content: a sneak peek at Luan’s “what not to do” list
As Luan points out in her interview, social media marketing follows similar rules to any other kind of content – and anything you post needs to adhere to your brand and messaging. That means ensuring your voice is still clear and recognisable, and that you’re writing towards the right audience.
But along with these tips, Luan shares a few mistakes you should be careful to avoid:
You can absorb more of Luan’s wisdom by (you guessed it) listening to the podcast, where you’ll also catch David and Lorraine talking about their own tips and tricks.
And be sure to check out Luan’s website for info on all the courses she runs, and a ton of free resources.
In this episode, you’ll find…
00.50 – (Enter stage left) Introducing this week’s co-host, Lorraine Williams
02.44 – Luan Wise spills the secrets of writing great social media content for B2B
22.31 – David and Lorraine chat about the joys and perils of writing for LinkedIn
35:35 – Three B2B experts share their favourite social media content
43:13 – Copywriting tip of the month, by our own Ben P
Anything you love or hate about this podcast?
We’d love to chat about it. You can contact us through @radixcom on Twitter or [email protected]. Or, if you’re feeling fancy, just send us a voice memo with what you want to say – we might even feature it next month.
As ever, if you’d like to leave us a review on your listening platform of choice, that’s always a bonus.
How to listen
Credits
The post Podcast 95: how to write B2B social media content appeared first on Radix Communications.
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By Radix Communications
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In this month’s Good Copy, Bad Copy, we’re talking about writing social media copy for B2B brands – how to write it, what tactics work well, and what B2B marketing experts think great social content looks like.
Guest co-host Lorraine Williams, founder of Lighthouse Proofreading (and undisputed Queen of PDF Proofing), joins David to chat about the wonderful world of LinkedIn and the challenges of writing engaging content for a B2B audience.
You’ll also catch an interview with social media marketing guru Luan Wise. An independent marketing consultant and trainer, Luan knows all there is to know about social media marketing (she even runs courses for LinkedIn). Tune in to hear her best writing advice for B2B social content – as well as her recent research study about social media and how it’s changed in the pandemic.
Plus, three top B2B marketers share their favourite examples of great social content – and our very own Ben Philpott provides the copywriting tip of the month.
B2B social content: a sneak peek at Luan’s “what not to do” list
As Luan points out in her interview, social media marketing follows similar rules to any other kind of content – and anything you post needs to adhere to your brand and messaging. That means ensuring your voice is still clear and recognisable, and that you’re writing towards the right audience.
But along with these tips, Luan shares a few mistakes you should be careful to avoid:
You can absorb more of Luan’s wisdom by (you guessed it) listening to the podcast, where you’ll also catch David and Lorraine talking about their own tips and tricks.
And be sure to check out Luan’s website for info on all the courses she runs, and a ton of free resources.
In this episode, you’ll find…
00.50 – (Enter stage left) Introducing this week’s co-host, Lorraine Williams
02.44 – Luan Wise spills the secrets of writing great social media content for B2B
22.31 – David and Lorraine chat about the joys and perils of writing for LinkedIn
35:35 – Three B2B experts share their favourite social media content
43:13 – Copywriting tip of the month, by our own Ben P
Anything you love or hate about this podcast?
We’d love to chat about it. You can contact us through @radixcom on Twitter or [email protected]. Or, if you’re feeling fancy, just send us a voice memo with what you want to say – we might even feature it next month.
As ever, if you’d like to leave us a review on your listening platform of choice, that’s always a bonus.
How to listen
Credits
The post Podcast 95: how to write B2B social media content appeared first on Radix Communications.