Social change is happening all over the world, and it’s about time. However, social movements can throw a wrench in the old ways of marketing. Using humor as a tool to promote products and market for brands, companies often missed ... Read More

The post #52 Navigating Markets in an Era of Movements appeared first on Bandwidth Marketing.

In the age of having thousands of options at one’s finger tips, how do baby brands stand-out, especially in markets that are dominated by giants? In today’s episode of the IdeaPod, Rob and Emma attempt to market for a new, ... Read More

The post #51 Knock Off or New Wave? appeared first on Bandwidth Marketing.

Have you ever woken up the next morning with a slammin’ headache due to a night out or a friend’s birthday party, and cracked open a Pedialyte to relieve the hangover? Or thrown some baby powder in your hair in ... Read More

The post #50 Something for Everyone! appeared first on Bandwidth Marketing.

Episode Forty- Nine of the IdeaPod. In this episode, we introduce you to the man with the Big Brain who bosses the other big brains around! Meet Rob, managing director at Bandwidth Marketing, and the smooth talker behind the mic ... Read More

The post #49 The Man Behind the Mic appeared first on Bandwidth Marketing.

Episode Forty- Eight of the IdeaPod. In this episode, we come up with big ideas in under five minutes. We come up with creative solutions for the produce delivery service Imperfect Produce. Rock on Twisty Carrots.

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The post #48 The Twisty Carrots appeared first on Bandwidth Marketing.

Episode Forty-Seven of the IdeaPod. In this episode, Rob and Natalia talk about one of the latest and greatest things we’ve seen. We talk about the new RedBull prank video featuring Chicago Cubs third baseman Kris Bryant. With some help from RedBull ... Read More

The post #47 As American as Redbull, Pizza, and Baseball appeared first on Bandwidth Marketing.

Episode Forty-Six of the IdeaPod. In this episode, Rob and Natalia put two unlike objects together to come up with new products based on those objects. Yes, it is as weird and fun as it sounds. 

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The post #46 Rusty Nails to Thingamabobs appeared first on Bandwidth Marketing.

Episode Forty-Five of the IdeaPod. In this episode, Rob and Natalia solve First World problems with ideas off of the top of their heads. 

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The post #45 Just Add Liquor, Problem Solved appeared first on Bandwidth Marketing.

Episode Forty-Four of the IdeaPod. In this episode, we talk about BIG Ideas under 5 minutes…that’s it. Pretty Self Explanatory. We randomly pick a company name and come up with an ideas in under 5 minute…or so.

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The post #44 Invisa-Ideas appeared first on Bandwidth Marketing.

Episode Forty-three of the IdeaPod. In this episode, we discuss the Latest & Greatest: we talk about how KFC UK handled the PR disaster of its stores not having chicken forcing hundreds of stores to close as a result.

Adweek ... Read More

The post #43 Kentucky Fried What? appeared first on Bandwidth Marketing.