This week I got to sit down with Elizabeth Weaver Engel (@ewengel), CEO and Chief Strategist at Spark Consulting, and Guillermo Ortiz de Zarate (@GuillermoOZ), Director, Information Systems, National Council of Architectural Registration Boards, to discuss their recent white paper, "Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment.” The white paper is free to download, so check it out. We discussed what lean startup methodology is, why it’s a great fit for small staff associations, and how to get started.