Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

 

In this episode of Rock the Podcast, Jess and Margy take on the question about audience sizes. It may surprise you to learn that for podcast guesting, the bigger isn’t always the better. Podcast guesting puts you in front of a valuable and niche audience, creating a better ROI for your business. Instead of putting you in a room of 100,000 people who are not your target audience, podcast guesting can put you in front of 100 potential clients!

 

You’ll hear how an Interview Connections client traded the far-reach of traditional television appearances (which gave him zero new clients) to podcast guesting, which now accounts for 1/3 of his clients! This episode focuses on setting expectations for audience sizes, building momentum and moving the needle for your podcast guesting strategy!

 

The stats referenced in today’s podcast came from The Feed.

 

Our Podcast Guesting Masterclass kicks off March 9th and runs daily until March 17th! Register now at InterviewConnections.com/Masterclass