Firstage is a company that creates augmented reality experiences in the music entertainment space, using the latest technology to give artists better access to their audience while helping them generate additional revenue. In this show, PSFK founder Piers Fawkes speaks to Keith Lawler, Firstage’s founder and creative director, about launching the world’s first live augmented reality stage and what it means for advertisement as well as the consumer experience in the world of music.

For more about the AR experiences, see PSFK’s Exploring Augmented Reality’s Impact On Brand Engagement report.