Matt Holman, founder of Commerce Catalyst and Subscription Prescription, joins Neal to unpack what’s really happening inside modern e-commerce and subscription-driven CPG brands. From Utah’s fast-growing “Silicon Slopes” ecosystem to AI-powered personalization, Matt shares how founders are building durable revenue in a post-hype e-commerce world.

They explore the tension between acquisition and retention, why subscription is often misunderstood, and how community-driven ecosystems accelerate operator learning faster than content ever could.

In this episode, they cover:

* Why the best subscription brands win on acquisition first

* The difference between real personalization and surface-level tactics

* How AI is improving research, CX, and performance marketing

* Why e-commerce multiples compressed - and what that means for founders

* The power of Utah’s Commerce Catalyst community

* Balancing growth targets with long-term subscription LTV

Resources & Links:

* Commerce Catalyst

* Subscription Prescription

* Sign up for Matt’s Newsletter

Connect on LinkedIn

* Matt Holman

* Neal Bloom

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