Shane & Gregg get into a lively discussion around branding versus direct response advertising, social media, ad agency waste, and more.

Podcast #11: Branding Versus Direct Response Advertising

Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.

Questions or comments? Email podcast@enrollmentresources.com

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In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school! 

Listen now to start enjoying the ROI of split testing at your school! 

Read the transcript here: https://enrollmentresources.com/podcast-transcript-the-roi-of-split-testing/

If you think you have a marketing or admissions problem, you probably do.

Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.

250-391-9494
info@enrollmentresources.com
www.enrollmentresources.com/contact

The ROI Of Split Testing

Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.

Takeaways include:
~ Why you should hold interviews and tours virtually instead of over the phone  
~ What you need to conduct successful virtual interviews and tours
~ How to provide your team with the structure that will help them succeed remotely
~ How to handle objections to visiting or starting

Read the transcript here: https://enrollmentresources.com/podcast-transcript-how-to-set-up-effective-remote-admissions-fast/

If you think you have a marketing or admissions problem, you probably do.

Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.

250-391-9494
info@enrollmentresources.com
www.enrollmentresources.com/contact

Podcast #52: How To Set Up Effective Remote Admissions Fast

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!

Full Transcript available here: https://enrollmentresources.com/transcript-where-marketing-meets-admissions/

Let's talk about how we can help your school increase student enrollment and revenue without spending more on marketing or hiring additional staff.

250-391-9494
info@enrollmentresources.com
www.enrollmentresources.com/contact

Podcast #51: Where Marketing Meets Admissions

In this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning. Through examples from EDU and other industries, learn how Positioning can help your school...

~ Efficiently realign your internal resources
~ Grab and successfully defend a prominent spot in the mind of your prospective student
~ Increase your market share

How Positioning Can Increase Market Share And Focus Your Efforts

In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions Program quickly. 

A companion white paper to this podcast will be published this week. Watch your inboxes for the link.

For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.

Podcast #11: Branding Versus Direct Response Advertising

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