Podcast: Brian Gottlieb – In Business, Like Politics, Reputation is Everything

Having worked as a staffer on Capitol Hill, public policy consultant, pollster, and corporate communication strategist, Brian Gottlieb knows a thing or two about getting a point across and engaging an audience. In this podcast, we dig in to Brian’s diverse career and get his take on a wide variety of topics. In this time of political divide and corporate reputation challenges, Brian’s experience and advice are particularly timely. I expect you’ll learn as much from him as I did.

In this conversation, Brian and I discuss:

@4:55  How political strategies can be used to solve corporate communication challenges

@9:40  Techniques to get people to open up and be honest in focus groups

@18:50  How to get people to rally around the need for a solution even when they may disagree on the cause of the problem

@26:10  Leadership techniques for fostering happiness, growth, and commitment from employees

@31:30  How to be professionally successful and still take time out to enjoy life

If you liked this episode, I also recommend that you check out my conversation with Kristin Soltis Anderson where we discuss messaging in the era of social media, the public’s trust in social media platforms, and the use of visual storytelling in effective messaging.

Thanks for listening and I hope your time spent with our podcast has brought you value. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.

Until next time, #BeEngagious