Hot on the heels of our Harris III conversation, we have another great chat with master storyteller Carla Johnson. What makes Carla unique is her focus on shifting people from being recipients of a story to actually having an experience related to the story. We explore how that can be done, the benefits to consumers, and which brands are already starting to embrace that technique.
In this conversation we discuss:
@4:30    The difference between two-dimensional storytelling and three-dimensional customer experience.
@11:05    How storytelling can drive change within an organization.
@16:50    What is Brand Attachment Disorder and how to avoid it?!
If you liked this episode, I also recommend that you check out my conversation with Harris III where we discuss the importance of “wow over how,” and how he uses his skills as a master illusionist to craft amazing stories and engage audiences.
If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.
Until next time, #BeEngagious.
 
 

Podcast: Carla Johnson, Architecting the Story Experience

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Engaging an audience is hard enough through one medium, but imagine having to do it across four?! That’s what this episode’s guest, Ryan Serhant, has been able to master. You may know of Ryan from his hit TV shows, “Million Dollar Listing New York” and “Sell It Like Serhant.” Or, maybe you’ve heard he has a book coming out also titled, Sell It like Serhant. Or, maybe you watch his weekly YouTube vlog. Or, maybe you trade in multimillion-dollar New York real estate and have worked with Ryan on a deal.
I’m exhausted just writing this post and all of that is Ryan’s life! In each case, he succeeds by engaging an audience (be it an audience of one or millions) and drawing them to him. It’s for this reason that we’re thrilled to have him on the podcast to see what we can learn from him.
In this episode Ryan and I discuss:
@2:05  Setting yourself up for success by defining yourself as, “I am the one who…”
@7:00  How his hit TV show, Million Dollar Listing New York, has changed up it’s storyline strategy based on the changing taste if its audience.
@8:20  Universal truths Ryan has learned about engaging with all kinds, and sizes, of audiences based on his years of real estate and media success.
@11:35  The power of persistence and the long term benefits you can realize by keeping yourself top-of-mind.
If you liked this episode, I also recommend that you check out my conversation with Kristen Soltis Anderson, pollster and frequent contributor to ABC News, MSNBC, FOX News, and more. Kristen and I discuss engaging with voters as real people, how to tailor messages based on your specific audience, and much more.
Thanks for listening and I hope your time spent with our podcast has brought you value. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.
Until next time, #BeEngagious.

Podcast: Ryan Serhant, Selling an Audience Like Serhant

(A video version of this episode can be viewed on our Engagious YouTube Channel here: https://youtu.be/Wek5M3a76F8)

My guest for this podcast episode is Aaron Draplin, graphic designer, author and founder of Draplin Design Co. (DDC). Why would I interview a graphic designer on the Engagious Podcast? Because Aaron is not only an award-winning designer who's done amazing work for Nike, Burton Snowboards, Esquire, and Ford Motor Company among others, he's also an author and captivating speaker who's authentic style comes across not only in his craft but in his method of connecting with audiences of all shapes and sizes. I've been wanting to talk with Aaron for a long time to get the stories behind some of the projects he's work on like the Voyager 2 poster he did for NASA, designing a US Postage stamp, and developing the popular FIELD NOTES notebook brand.

Engagious Podcast: Aaron Draplin, Authentic by Design

(A video version of this episode can be viewed on our Engagious YouTube Channel here: https://youtu.be/Wek5M3a76F8)
My guest for this podcast episode is Aaron Draplin, graphic designer, author and founder of Draplin Design Co. (DDC). Why would I interview a graphic designer on the Engagious Podcast? Because Aaron is not only an award-winning designer who’s done amazing work for Nike, Burton Snowboards, Esquire, and Ford Motor Company among others, he’s also an author and captivating speaker who’s authentic style comes across not only in his craft but in his method of connecting with audiences of all shapes and sizes. I’ve been wanting to talk with Aaron for a long time to get the stories behind some of the projects he’s work on like the Voyager 2 poster he did for NASA, designing a US Postage stamp, and developing the popular FIELD NOTES notebook brand.
Admittedly, this is one of the most fun and free-wheeling conversations I’ve had since I started this podcast, and I know you’re going to enjoy it. Some of the things Aaron and I talked about were:
@2:04  What it’s like taking the TEDxPortland stage in front of more than 1000 people.
@4:08 Designing the P-Rod and Janoski logos for NikeSB
@7:47  How he crafts a talk to engage the audience and take them on a journey.
@9:51  What’s the story behind the NASA poster?
@11:38  How the FIELD NOTES brand came to be.
@31:50  What’s the story behind the U.S. postage stamp?
I hoped you enjoyed the conversation with Aaron. If you liked this one, I recommend that you check out the episode featuring Pricilla McKinney of Little Bird Marketing where we discuss how persona marketing, when done right, can help business reach their full potential.
Thanks for listening! If you have any comments or suggestions on who would be great for us to talk with in future episodes, please connect with us on LinkedIn or Twitter. We’d love to hear from you.
Until next time, #BeEngagious

Podcast: Aaron Draplin, Authentic by Design

On this episode, I talk with Priscilla McKinney, CEO of Little Bird Marketing and host of the podcast Ponderings from the Perch. In addition to being a world class marketer and cultural anthropologist, Priscilla has carved out an exciting niche for Little Bird Marketing, helping market research companies reach their full potential. Priscilla is as genuine and practical as they come. I learned a ton from talking with her.

Engagious Podcast: Priscilla McKinney, Little Bird Marketing

Welcome back to the Engagious Podcast. On this episode, I talk with Priscilla McKinney, CEO of Little Bird Marketing and host of the podcast Ponderings from the Perch. In addition to being a world class marketer and cultural anthropologist, Priscilla has carved out an exciting niche for Little Bird Marketing, helping market research companies reach their full potential. Priscilla is as genuine and practical as they come. I learned a ton from talking with her.
In this conversation we discuss:
@7:08  Why attraction works in business like it does at cocktail parties 
@9:31  What is SOAR and how does it support a winning marketing strategy
@12:05  Hard lessons learned about personas through failure
@22:23  What’s the most dangerous thing that marketers sometimes do?
@26:24  It’s NOT the marketing that’s annoying
@36:28  How process and systems (not magic) lead to profitability
If you liked this episode, I also recommend that you check out my conversation with Kristin Luck where we discuss, among other things, how to engage customers through storytelling and video.
Thanks for listening and I hope your time spent with our podcast has brought you value. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.
Until next time, #BeEngagious

Podcast: Carla Johnson, Architecting the Story Experience

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