Figuring out what to charge podcast sponsors shouldn’t feel like a rigged game, but for most creators, it does. In this episode, you’ll learn a clear, practical framework for calculating your podcast’s CPM and turning that number into confident ad pricing. By the end, you’ll know exactly how to price your ad spots without undercutting yourself or scaring sponsors away.

Use our FREE CPM Calculator: https://www.podfluence.com/ad-package-calculator

Chapters00:00 Why podcast ad pricing feels confusing01:08 What CPM is and how the pricing formula works01:52 How podcast niche impacts CPM02:27 The five variables that can increase your CPM04:31 Content longevity and long-term sponsor value05:19 Why median downloads matter more than averages06:05 Calculating your final ad spot price06:40 Using the free ad pricing calculatorKeywordspodcast CPMpodcast sponsorship pricinghow to price podcast adspodcast ad ratespodcast monetizationhost-read adspodcast sponsorship calculatormedian downloads podcastpodcast advertising strategybrand safety podcast