Interview Connections | The Leading Podcast Booking Agency

Podcast Data and Metrics: How to Select Podcasts as a Guest


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One of the biggest questions our incoming clients ask us is: How do I know if a show is a good fit for me?


Lots of podcast guests assume that if a show host has a big social media following, they must also have a big podcast audience, or if they have a lot of ratings and reviews on Apple, their audience must have a lot of engaged buyers in the audience.


In this episode, we will help you understand and analyze each available data point in podcasting so you can implement a sound podcast guesting strategy and choose the RIGHT podcasts to be on for your business goals.


You’ll learn:

  • Why social media follower counts are misleading—and what to look at instead
  • The one website metric that could skyrocket your SEO
  • The truth about listener numbers (hint: you don’t have access to them)
  • Why Spotify, Apple, and YouTube reviews don’t tell the full story
  • What ListenNotes “score” really means—and why it’s flawed
  • The real reason you might be obsessing over numbers: lack of strategy


Plus, we share a powerful mindset shift: stop treating podcast guesting as a volume game, and start treating it like a networking strategy. Because with the right message and funnel, a podcast with 100 listeners could lead to millions in revenue.

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Interview Connections | The Leading Podcast Booking AgencyBy Jessica Rhodes and Margy Feldhuhn

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