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PODCAST DOWNLOADS = 100% EMAIL OPEN RATE
Steve’s tips
If someone downloads your podcast and listens to it, that’s like having 100% open rate when compared to email.
In business, you can reinvent yourself. You have to be agile and strike while the iron is hot.
The pool is large enough that no matter what medium you choose to convey your message on, you're going to find people who will want to consume your content.
When it comes to marketing it’s time to find your niche because search is the driver of success.
“Clarity attracts, and clarity sells.”
To start a podcast first be a listener, then a guest and then maybe a host.
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SHARE THIS EPISODE: –
PODCAST DOWNLOADS = 100% EMAIL OPEN RATE
[just click to tweet]
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Doug Morneau: Well welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio I've got a guest joining me and his name is Steve Olsher. He is known as the world's foremost reinvention expert. He's famous for helping individuals and corporations become exceptionally clear on what? The one thing that they were created to do. His practical no holds barred approach to life and business propels his clients towards achieving massive profitability while also cultivating purpose, conviction, and contribution.
A 25-year entrepreneur, Steve is the chairman and founder of Liquor . com, an online pioneer who has launched on CompuServe's Electronic Mail in 1993. New York Best Times seller of "What Is Your What? Discover The One Amazing Thing You Were Born To Do." Author of the Business Technology Book of the Year, "Internet Prophets: And The World’s Leading Experts Reveal How to Profit Online." Host of the number one radio show podcast Reinvention Radio. International keynote speaker, and in-demand media guest who has also appeared on CNN and The Huffington Post, Entrepreneur on Fire and countless other media outlets. So welcome to the Real Marketing Show today.
Steve Olsher: Hey man, thanks for having me.
Doug Morneau: So is there anything I missed or any blanks that you want to fill in? Did we cover the highlights?
Steve Olsher: Right outside of being married for over 20 years and having a couple of kids there, no, I think you covered it.
Doug Morneau: That's a very good call. So why don't you tell us a little bit about the consulting service that you do? I mean you've got a very intriguing outline, when I was looking at your website, as the Reinvention blog. So what does that mean?
Steve Olsher: So I've done a lot over the years. From literally being an entrepreneur from the time I was in my late teens and opening up my own nightclub when I was 19, to catalogues and dot-coms and real estate, coaching and authoring and speaking and these sort of things. Man, I really feel like I've done it all and so it's been a continuous state of reinvention, which is I think why that moniker of America's Reinvention Expert certainly fits me well because that's largely how I feel. Like I'm just consistently reinventing who I am and certainly what I do from a business perspective.
Doug Morneau: Well I guess the new term I hear often at events, we're over with Chris Tucker's group over in the UK, and I guess the new word to me was "pivot." Should we make a pivot in our business, I guess which is a reinvention or a change or whatever it may be?
Steve Olsher: Yeah, I mean a pivot is a word they use a lot in the tech space. And so having been online since '93 and owned liquor.com since '98, it's been an interesting go over the years. And pivot is definitely the MO there, because I think you just have to be agile, right? I mean as far as business is concerned. And for me and what I've been doing, I mean it's definitely been a reflection of pivoti...
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By Doug MorneauSteve’s tips
If someone downloads your podcast and listens to it, that’s like having 100% open rate when compared to email.
In business, you can reinvent yourself. You have to be agile and strike while the iron is hot.
The pool is large enough that no matter what medium you choose to convey your message on, you're going to find people who will want to consume your content.
When it comes to marketing it’s time to find your niche because search is the driver of success.
“Clarity attracts, and clarity sells.”
To start a podcast first be a listener, then a guest and then maybe a host.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: –
PODCAST DOWNLOADS = 100% EMAIL OPEN RATE
[just click to tweet]
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Doug Morneau: Well welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio I've got a guest joining me and his name is Steve Olsher. He is known as the world's foremost reinvention expert. He's famous for helping individuals and corporations become exceptionally clear on what? The one thing that they were created to do. His practical no holds barred approach to life and business propels his clients towards achieving massive profitability while also cultivating purpose, conviction, and contribution.
A 25-year entrepreneur, Steve is the chairman and founder of Liquor . com, an online pioneer who has launched on CompuServe's Electronic Mail in 1993. New York Best Times seller of "What Is Your What? Discover The One Amazing Thing You Were Born To Do." Author of the Business Technology Book of the Year, "Internet Prophets: And The World’s Leading Experts Reveal How to Profit Online." Host of the number one radio show podcast Reinvention Radio. International keynote speaker, and in-demand media guest who has also appeared on CNN and The Huffington Post, Entrepreneur on Fire and countless other media outlets. So welcome to the Real Marketing Show today.
Steve Olsher: Hey man, thanks for having me.
Doug Morneau: So is there anything I missed or any blanks that you want to fill in? Did we cover the highlights?
Steve Olsher: Right outside of being married for over 20 years and having a couple of kids there, no, I think you covered it.
Doug Morneau: That's a very good call. So why don't you tell us a little bit about the consulting service that you do? I mean you've got a very intriguing outline, when I was looking at your website, as the Reinvention blog. So what does that mean?
Steve Olsher: So I've done a lot over the years. From literally being an entrepreneur from the time I was in my late teens and opening up my own nightclub when I was 19, to catalogues and dot-coms and real estate, coaching and authoring and speaking and these sort of things. Man, I really feel like I've done it all and so it's been a continuous state of reinvention, which is I think why that moniker of America's Reinvention Expert certainly fits me well because that's largely how I feel. Like I'm just consistently reinventing who I am and certainly what I do from a business perspective.
Doug Morneau: Well I guess the new term I hear often at events, we're over with Chris Tucker's group over in the UK, and I guess the new word to me was "pivot." Should we make a pivot in our business, I guess which is a reinvention or a change or whatever it may be?
Steve Olsher: Yeah, I mean a pivot is a word they use a lot in the tech space. And so having been online since '93 and owned liquor.com since '98, it's been an interesting go over the years. And pivot is definitely the MO there, because I think you just have to be agile, right? I mean as far as business is concerned. And for me and what I've been doing, I mean it's definitely been a reflection of pivoti...