Listen to this episode to discover:

- Poetry’s relationship with music, film and rhetoric

- How to ‘train’ to be a poet

- How to tap into your voice as a poet

- The benefits of ‘free writing’ to kick start a poem

- Why even business writers can benefit from understanding poetic technique

- How social media has changed the purpose of blogs in recent years

- Writing as a way of thinking through a problem or answering a question