In this show, we explore the practice of direct-to-consumer retail, an increasingly popular distribution model that cuts out the middlemen involved in traditional retail and wholesale by using digital tools and platforms. In this episode, Piers Fawkes of PSFK speaks to Dave Lippman, vice president of design and executive creative director at eBay, how the e-commerce retailer is innovating to more directly target consumers and build brand rapport with them.

For more information about trends taking place in DTC retail and the related customer experience, visit PSFK’s report pages.