Visibility: this week we talk about just how visible we need to be in our businesses to make sure we can generate the all-important Know, Like and Trust. But the big news is that we finally know which is more important to Sharon: Rafa or Jem? In the meantime, Ginette can't stop the phone ringing, we question whether cake exists if there's no evidence of it and also wonder if Facebook is actually something to be grateful for. Our considered opinions swing from conquering fears before you have to all the way through to how to defeat a troll (unless you're at a loose end). Scamp meets some chickens, there are even more Trainer Talk Locals coming and if you decide to repurpose your content, make sure you do it with due care and attention!