In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by ​​Rebecca Edwards to discuss relationship techniques to establish and deepen client relationships in order to grow business. Rebecca is a legal marketing veteran with more than fifteen years of experience helping lawyers build their business and increase their brand. She currently serves as the senior marketing and business development manager for Williams Mullen, focusing on growth for both the Corporate and Tax Sections as well as attorney training and client service programs. Rebecca has been a long-standing volunteer with the Legal Marketing Association, currently serving as co-chair of the Strategies & Voices Editorial Committee. Her prior positions include service on the Mid-Atlantic Region Board of Directors and Virginias Chapter President.