In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alan Kaplinsky, the senior counsel and for 25 years the chair of the consumer financial services group at the Ballard Spahr law firm. He is the recipient of the lifetime achievement award of the American College of consumer financial services law.  Alan has been consistently ranked as a tier 1 lawyer by Chambers, USA in the area of consumer, financial services, regulation, litigation, and government enforcement. He also launched Ballard Spahr’s blog Consumer Finance Monitor in 2011 as well as their podcast show which goes by the same name in 2018.