On today’s episode of the Web Video Marketing Show, Ryan Spanger speaks to Nathan Grant, Dream Engine’s web video script-writing expert, to identify some simple steps that can have an immediate and beneficial effect on how people write scripts for web video.

Ryan and Nathan discuss:

* Using simpler language and shorter sentences.

* Engage the viewer! Get their attention from the start!

* Get to know the audience you’re writing for.

* Keep it authentic – be yourself!

* How important it is to ask why you write the way that you do, as opposed how should you be writing for web video.

The Dream Engine team also explains their six simple steps to writing great web videos:

* Summarise in one or two sentances exactly what your video is about.

* Articulate the challenges that your video is solving for the audience.

* Establish who you are – and why your audience should listen to you!

* The “Meat and Potatoes”: exactly what the audience needs to know.

* Outcome expectations: By taking these actions, what results should your audience expect?

* End on a Call to Action: what should your audience’s next steps be?

You can download this podcast directly from this link, or find The Web Video Marketing Show podcast on iTunes.

Episode Notes

– Download our Scriptwriting Guide to improve your web video scripts.

Episode Transcription

Ryan:  Hi this is Ryan Spanger.  About 12 years ago, I started a video production company in Melbourne, Australia called Dream Engine.  Making videos is a huge passion for me, and in this podcast, I’ll be sharing with you a lot of the ideas and techniques that I use in my video production business.  I hope you enjoy the show, and it gives you clear actionable ideas that you can implement in your business right now to improve your web video marketing and build a stronger connection with your audience.

This is the web video marketing show, episode 18.  I’m your host Ryan and I’m joined by my co-host Nicko.

Nicko: I understand you’ve had a really exciting week previously.

Ryan:  I’ve been in Sydney last week speaking at a marketing conference and I was invited to speak about web videos and how to improve the quality of your web videos. It was a great chance to get up on stage in front of a 150 people and the thing that really struck me is just how interested everyone is in video.  Video was one of these things 10-15 years ago when I got into this, it was a lot more exclusive. There was much larger barrier to entry.  Now because the cost of equipment has come down and there’s so much information out there on how to do it, it’s just something that everyone’s interested in.

Nicko: Ryan, could you give me a quick example what you covered in the talk and whether or not we’ll be able to listen to this or give thisout to our listeners at anytime in the future?

Ryan:  People just really wanted to know what can I do to improve the quality of my web videos.  I focused a lot on the technical side of things, of lighting, framing, picture and most importantly sound and that was actually one of the things I really emphasized during the talk is get your sound right first because when people first get into video, they’ll tend to just focus on picture and be obsessed with cameras and lenses and that sort of thing.

That was probably the biggest focus of the talk was concentrate on your sound and get that right,