On today’s podcast, we share some simple tips that will dramatically improve the quality of the web videos you’re shooting. You’ll discover straight-forward information on how to increase the quality of your lighting, your audio, and your video, so that you can start shooting high quality web videos.

You can download this podcast directly from this link, or find our Web Video Marketing Show podcast on iTunes.

Podcast Transcript

You’re listening to the Web Video Marketing Show, the podcast for business owners and marketing professionals, that will help you connect with your audience more effectively by using video. Here’s your host, Ryan Spanger.

Ryan: Welcome to the Web Video Marketing Show with Ryan and Steve. Hello, Steve.

Steve: I’m good, thanks Ryan. How are you?

Ryan: Yeah, really good. Today we’re going to talk about how to shoot your own DIY web videos.

Steve: Excellent. It’s great.

Ryan: Is that something that you’ve been doing a bit of lately, filming your own videos?

Steve: I have. I’ve been trying different things, probably over the course of a year, using different equipment and trying to shoot in different… indoors and outdoors. This should be full of good information for me, I think.

Ryan: How’s it been going?

Steve: Pretty good actually. There’s a lot to learn. I think one of the hardest things is if you’re doing it sort of by trial and error, then like me, I had to keep reshooting things over and over to get it just right. It’s an interesting learning curve. I’m interested to know a little bit more about how I can get a better quality video if I’m going to do it myself, and probably what’s most important in a setup to consider doing that.

Ryan: Okay. Great. One of the things we mentioned in the last episode is there’s a place for shooting your own videos, and then there’s a place for commissioning experts to do that.

In my mind, things like Facebook, YouTube, other social media sites, your blog, it’s an ideal place to put out regular video content. That’s stuff that you can often shoot yourself. At other times it’s often better to use a professional video company to create videos that might go on say, the home page of your website, places that are really prominent and places that you want have that slick professional look.

We’re going to be talking about the times when it’s great just to shoot your own contents and to put that out there on a regular basis and show an authentic natural side of yourself to your customers.

Steve: Sounds good. I think… because you do see that mix, don’t you? Sometimes there’s people at home or on a job and they want to show a quick video of how they’re doing something. It’s not always easy to get a professional crew in. They’ll take a quick snap even off their iPhone or something like that, as opposed to maybe getting the whole crew in. Definitely if you’re trying to put your best forward, it’s always better to have a professional job done, I think.

Ryan: If you are shooting a video yourself, we’re going to talk about some things to make your videos look and sound as good as possible.

Steve: My first question, Ryan, and this is probably what I’ve tried to learn over the last couple of years, is how important is the actual camera behind doing these videos? How important is it to have a good camera? Do you have to pay a fortune to get a good camera?

Ryan: The camera is important only so much as you need to have a decent camera in order to record video. The great thing is that these days with advances in ...