On today’s podcast, we’re going to talk about one the most exciting, rewarding opportunities available to businesses.

Are you looking to build your authority? Expand your reach? And/or engage with your customers on a deeper level?

One way to do all of the above is by producing regular news style video updates about your industry. These are daily, weekly or monthly videos, that contain:

* The latest, most important news about your industry;

* Tips and specialty information to help your audience;

* and different ways of using your services or products to get maximum value.

These type of videos help to build your authority and credibility, and position you and your business as experts. They also familiarise your audience with you, reveal your personality, and over time, will help the audience to feel like they actually know you. It’s one of the most powerful video marketing strategies out there.

To give his in-depth thoughts on the subject, I’ve invited James Schramko on to the Web Video Marketing Show. James owns Superfast Business, an internet marketing operation with around eighty staff, that offers a range of products and services such as web design, traffic, software, information products, and training forums. When it comes to effective video marketing strategies, he’s the man to talk to, as video has yielded him some incredibly powerful results. I’m going to ask James to share some of the results that he’s been getting, so that you can think about how you can apply these same ideas into your business.

If you’re considering implementing a news video strategy in your business, or want to ramp up what you’re doing already, use this interview as a case study to fast track your results.

You can download this podcast directly from this link, or find our Web Video Marketing podcast on iTunes.

 

Episode Transcript

Ryan: Welcome to the Web Video Marketing Show here with Ryan. Today, we’re going to talk about one of the most exciting and rewarding opportunities available to businesses looking to build your authority, expand your reach, and to engage with your customers on a deeper level.

I’m talking about producing regular news style video updates about your industry. It’s a short daily, weekly, or monthly videos containing the latest news about your industry, tips and inside information to help your audience, and ways of them using your service or product to get maximum value. These types of videos build your authority and credibility and position you as the expert. They also familiarise your audience with you, reveal your personality, and over time, will help your audience to feel like they actually know you.

Today, I’ve invited James Schramko onto the Web Video Marketing Show to talk about this topic. James owns Superfast Business which is a substantial internet marketing business with around 80 staff and they offer a range of products and services including web design, traffic, software, information products, and training forums. James has actually implemented this web video marketing strategy into his business, and it’s yielded some really powerful results. I’m going to ask James to share some of the results that he’s been achieving. Think about how you can apply these same ideas into your business.

I’m also going to ask James to talk us through the exact process he went through to set up this system in his business: From when he first have the idea, choosing equipments, challenges along the way, and advice for people who plan on doing the same thing. If you’re considering implementing a news video str...