39. Podcast Growth Strategies & Avoiding Rookie Mistakes | Melissa Guller

Melissa Guller, is a course creator, podcast coach and host of Wit and Wire. She is also the Head of Marketing Engagement at Teachable. In this episode we talk about 2021 podcasting projections, how to overcome rookie mistakes and how to stay focused on your own strategy when “shiny new digital and social media tools” seem to be popping up everywhere. Melissa is big on analytics and has a unique take on strategies to succeed in the ever-changing podcasting landscape.

What we learn:

2:11 Why we’re feeling optimistic about podcasting in 2021

3:19 The difference between being a teacher and a podcast host

10:19 Why you don’t have to have a huge audience to crop it from your podcast

12:35 Rookie mistakes: what does your podcast make you an expert in?

12:59 Knowing who your ideal listener is

19:29 The pressure to do more than you possibly can, even when you don’t need to

23:09 Choosing between good advice and good advice

24:35 Getting distracted by the new developments in podcasting

37:11 Why you don’t have to have your podcast perfect the first time

Want to connect with Melissa Guller?

www.witandwire.com

IG @WitandWire https://www.instagram.com/witandwire/

Resources and Links Mentioned: 

Media Hosting with Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. www.libsyn.com

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Credits:

Production: Bright Sighted Podcasting 

Host: Christine O'Donnell

Guest: Melissa Guller

Editor: Steve Kuzj

Learn more about your ad choices. Visit megaphone.fm/adchoices