In this episode, I’m sitting down with podcast guesting coach Candace Dudley to talk about a marketing approach that actually feels sustainable — sharing your work on other people’s podcasts. Candace did 50 guest interviews in 2025 and she’s sharing exactly how to find the right shows, pitch yourself, and turn those conversations into lasting growth.

What You’ll Learn

How to know if podcast guesting is the right visibility strategy for you (and when to wait)

The two things every pitch needs: proof you’ve done your homework + niche speaking topics framed as episode titles

Why DMs and voice notes get way more responses than email pitches

How to align your speaking topics, freebie, and paid offer so the whole thing actually converts

Real podcast recommendations for three different types of business owners

Resources Mentioned:

Candace’s website

Her free podcast matchmaking community

The Podcasting Mentor podcast

Work With Samara

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit samarabortz.substack.com