Nicole's Tips...

PODCAST GUESTING was an opportunity for me to build real relationships with people who I respected, who I admired, and who had similar values

Whatever your niche is that you serve, there is a podcast for that.

I just had a call with a client a couple of weeks ago, and she said, "By the way, we just closed a deal with a multi-billion dollar company that specifically when we asked, 'How did you come to find us?' they heard me on a podcast

The people I  really love working with, are the people who do have their systems dialed in 

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PODCAST GUESTING - HOW TO GET BOOKED ON A PODCAST

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PODCAST GUESTING

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Doug Morneau: Welcome back, listeners. Today, I've got joining me in the studio a guest that's going to talk about podcast guesting. Nicole Holland is recognized as the international authority on podcast guesting and she's also known as a catalyst to generate creative out-of-the-box solutions for her clients, colleagues, and friends. Named in Huffington Post as one of the 50 must-follow women entrepreneurs in 2017, and rated on the New and Noteworthy on iTunes.

She's also featured in trending publications such as Forbes, Entrepreneur Magazine, the Huffington Post. Nicole regularly shares her expertise on podcast through virtual summits and courses, and from stages across North America using a high touch customers centric service delivery model. Nicole helps leading-edge thought leaders, authors and entrepreneurs strategically increase their visibility, likability and credibility in a way that works for them. Welcome to the Real Marketing Real Fast podcast today.

Nicole Holland: Thank you so much, Doug. It's an honor to be here.

Doug Morneau: Well, I can attest to her high-touch customer-centric service because we have had that privilege of being the receiving end as a podcast host of Nicole booking some of her clients with us, and it's been an absolute pleasure and probably the easiest interviews that we've ever done.

Nicole Holland: I love that. I love hearing it. It should be easy, shouldn't it?

Doug Morneau: It should. I just want to just digress just for a quick minute and reference an upcoming podcast next week. How did we connect?

Nicole Holland: How did we connect? I think I reached out to you on Twitter, didn't I?

Doug Morneau: Absolutely.

Nicole Holland: Or did you reach out to me?

Doug Morneau: Somehow we connected on Twitter.

Nicole Holland: I thought I reached out to you because I had heard your show and I really liked it. I think that's how that happened.

Doug Morneau: Well, that's a great place to start [inaudible 00:02:07] Nicole did the reach out to me through Twitter, so however we connected with each other. The reason I'm bringing this up is I'm just releasing a show on Why Social Media Doesn't Work ... because people aren't being social. This is just proof that you can, in fact, build your business if you stop using social media like a radio broadcasting station.

Nicole Holland: Thank you.

Doug Morneau: Let's move on to what you do. For people that are listening, and obviously, you're listening to podcasts, so you like podcasts. The question comes, "Well, why would I want to be a guest on somebody else's podcast?"

Nicole Holland: Yes. Well, you may not. Podcast guesting, although it's my favorite strategy, it's really only a strategy, or a tactic, to be completely honest. It's not right for everybody. Some people, when we're talking about marketing, or we're talking about building a business and bringing in leads and generating sales and things,