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On today’s episode of Podcast Hackers, Joe Casabona joins me to talk about how he sells courses through his podcast. We also talk about his history in development as an educator, how to create and sell a course, breaking down modules and lessons, finding your target audience, how a podcast audience can change, the importance of being intentional, ways to show the value of a course, how do you pivot to a product, and the disconnect that can happen with different guests.
Joe is a podcaster, educator, and developer. He has a Master’s Degree in Software Engineering, has been a teacher for over 10 years, and has been freelancing since 2002. His passion in educating and software has driven him to create “Creator Courses.” Creator Courses is a school for those who want to create online businesses.
Resources:
How I Built It - A podcast about building things on the web, website
Joe Casabona, website
Podcast Liftoff
Superfans by Pat Flynn, Amazon
Thank you for listening to another episode of Podcast Hackers. If you liked what you heard today, please head over to iTunes and leave a rating and review.
Today I talk with Srinivas Rao of the Unmistakable Creative. We talk about the Unmistakable Creative podcast, hobbies versus jobs, podcasting ambitions, Srinivas’ book “An Audience of One”, his new book pitch, continuously producing content, when you should edit your own content, advice for new podcasters, how you build your own audience, formulas for success, podcasting as a business, Podfund, selling subscriptions and the future of The Unmistakable Creative podcast, tools of the trade, and more.
Srinivas Rao is a writer and creative who comes from his podcast, the Unmistakable Creative, where he has interviewed over 500 people, including Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte.
Resources:
The Unmistakable Creative
Today during our webinar, we talk about creating awesome content. Podcasting is becoming competitive and because of that, it is important to create good quality podcasts (audio and other technical aspects). However, you can get away with small technical flubs if you have great quality content. We talk about curating awesome content via your passion about the topic(s), target audience, content that spills over into other outlets, your “flavor” or “voice”, and by reaching out to and researching your guests.
We also answer questions about finding guests, nonmonetary benefits to podcasting, most common new podcaster mistakes, equipment, software, different podcast formats, advertising, and the best practices for having/being a guest on a podcast.
These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to [email protected].
Resources:
Office Hours Edition 5 Blog Post
Audiotechnica ATR2100 mic on Amazon
Audacity
Castos YouTube Channel
Zencastr
Squadcast
Zoom
Overcast.fm
Podcast Hackers Facebook Group
Today during our webinar, we’re focusing on audience engagement. We talk about five strategies you can use to help engage your podcast’s audience like FB groups and live meetups. We also go over some good practices to make audience engagement a little easier and community groups. Lastly, we go over a few worries and possible problems that might arise.
We also answer a few questions on topics including specifics about roundtable podcast formatting, audio editing software, niche podcasts, getting guests for your podcast, networking, episode frequencies, repurposing content into different mediums, the concept of premium subscriptions, monetization, repurposing blog content, and advertising vs. guarding your brand.
These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to [email protected].
Resources:
Office Hours #4 Blog Post
Wordpress
Zencastr
Squadcast
Zoom
Audacity
Castos YouTube Channel
Castos