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PODCAST | Happy Phygital Shoppers — How PepsiCo Transforms Complex Data into Retail Success
PepsiCo is redefining the retail experience by seamlessly blending data with strategy, creating engaging in-store and online shopping experiences. Ellen Webb, VP of Shopper Analytics & Insights, shares how her team uses advanced analytics and machine learning to drive smarter decisions and maintain PepsiCo's competitive edge.
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PepsiCo is redefining the retail experience by seamlessly blending data with strategy, creating engaging in-store and online shopping experiences. Ellen Webb, VP of Shopper Analytics & Insights, shares how her team uses advanced analytics and machine learning to drive smarter decisions and maintain PepsiCo's competitive edge.