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PODCAST | How to Drive Business Value through Data — Jackie Guan of Marriott Vacations Worldwide
In this episode, Jackie Guan, SVP, Global Data Analytics (CDAO) at Marriott Vacations Worldwide, joins Andy Gress of AMEND Consulting for a compelling conversation on aligning data strategy with real business impact.
Topics covered:
✅Why data alignment is an ongoing, strategic process
✅How to build a trustworthy data foundation for scale
✅Measuring analytics success through KPIs, A/B testing, and stakeholder feedback
✅The importance of cultural change and organizational education
MVW serves 700K+ owner families and operates in 90+ destinations — and data is central to its growth strategy. This episode offers insights for CDOs, analysts, and business leaders alike.
This is Part 1 of a 3-part series.
🎧 Listen now.
View all episodes
In this episode, Jackie Guan, SVP, Global Data Analytics (CDAO) at Marriott Vacations Worldwide, joins Andy Gress of AMEND Consulting for a compelling conversation on aligning data strategy with real business impact.
Topics covered:
✅Why data alignment is an ongoing, strategic process
✅How to build a trustworthy data foundation for scale
✅Measuring analytics success through KPIs, A/B testing, and stakeholder feedback
✅The importance of cultural change and organizational education
MVW serves 700K+ owner families and operates in 90+ destinations — and data is central to its growth strategy. This episode offers insights for CDOs, analysts, and business leaders alike.
This is Part 1 of a 3-part series.
🎧 Listen now.