What if your brand wasn’t just worn — but felt?

In this deep-dive interview, Matthew Jones sits down with Brian Smith, the legendary founder of UGG, to unpack the mindset, mistakes, and momentum behind one of the most iconic brand stories in modern business.

This isn’t about boots. It’s about belief.
You’ll learn:

• Why most entrepreneurs quit in the infancy stage — and how to push through

• The moment Brian stopped selling product — and started selling a feeling

• How rejection sharpened his mission instead of shrinking it

• The contract clause that cost him control of UGG — and what every founder needs to understand

• Why your personal brand isn’t optional — and what Brian wishes he’d done sooner

If you're building something real — this episode shows you how to build it with feeling, discipline, and long-term equity.

Work with Matthew Jones:
👉 www.matthewjjonesofficial.com

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