He’s the voice of the UFC. A global brand. And a master of peak performance on command.

In this exclusive interview, Bruce Buffer shares what it takes to build a world-recognized brand, perform at the highest level under pressure, and turn a single phrase into a global licensing machine.

You’ll learn:

• Why energy is a skill, not luck — and how Bruce builds it with discipline

• How “It’s Time” became a global brand across bourbon, fragrance, and golf gear

• What it really takes to show up — sick, injured, exhausted — and still deliver

• Why mindset is the foundation of performance

Special thanks to JT Foxx for facilitating this conversation.
Proximity to power isn’t luck. It’s a strategy.

If you're a business owner, brand-builder, founder, or high-performer — this one’s for you.

Protect your energy. Master your performance. Power your future.