Matthew Cook doesn’t just build infrastructure—he builds standards.

As Executive Chairman of North Construction, he’s scaled a regional firm into a $2B powerhouse by embedding trust, values, and long-term capability into every layer of the business.

In this episode of The Smart Energy Podcast, host Matthew Jones goes deep into what it means to lead with intent — from reshaping internal culture to redefining growth strategy across regional Australia.

Inside this episode:

– Why “building with trust” isn’t a tagline — it’s operational
– How North went from 2 to 22 employee shareholders — and what it means for culture
– How to scale without diluting your standards
– What true leadership legacy looks like
– And why values aren’t what’s printed — they’re what gets tolerated

🔗 To go deeper and access tools from this episode, visit:
www.matthewjjonesofficial.com — that’s Matthew with two T’s.

Whether you’re running a company, leading a team, or rethinking your strategy — this is the episode to raise your bar.