Pricing is THE most powerful profit lever, yet many people fail to unleash their Pricing Power and so miss out on profit and earning what they're truly worth.

This episode introduces you to the Price without Fear podcast. A podcast that's all about hitting your Pricing Power sweet spot and being able to Price without Fear, so you can achieve the revenue, margins and profit you deserve for what you do, in whatever business you're in.

Listen to an introduction to the podcast and what I'll be talking about over the coming weeks and months.

In this episode ...

I ask you some searching questions ...

discuss why they're important ...

and Introduce you to the four skills you need to hit your Pricing Power sweet spot ...

In the coming episodes we'll be discussing how you can achieve the prices you deserve for the results you get for your customers and clients. Winning more sales, more often and at a higher price.

And giving you the knowledge to develop your approach.

Giving you some great tips.

Practical tools you can use.

And focused on the actions you can take in your business to grow your profits.

In episode 2 we'll be covering three really important subjects:

1. The five reasons why Pricing is so important.
2. The five reasons people and business fail to take action on Pricing.
3. The one fundamental issue you need to address if you want to earn more profit.

Then we'll move on to discuss the four skills in much more depth, using theory, case studies and stories. All the time bring you practical tips and methods you can use to make more from your products and services.

But more of that next time.

Hope you enjoy the intro and as always please get in touch if you'd like to discuss anything.