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Podcast Led Growth
Podcast Led Growth episodes
- Scaled Customer Success for PLG companies with Taylor Johnston from Vitally.io
Dive into how modern tech companies are transforming their customer success roles from support to main revenue drivers. Steve and Taylor discuss the evolution of customer success in the Product-Led Growth era, focusing on strategic implementations that elevate company earnings and client satisfaction.
Resources:
- Taylor Johnston LinkedIn.
- Vitally.io
- Steve Baltodano LinkedIn.
We release NEW episodes every FRIDAY!
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
24 min - How to re-think Customer success in the PLG era
Dive into the heated debate of who truly drives revenue in SaaS businesses today. Is it product, sales, marketing, or customer success?
Steve dissects the traditional and emerging paradigms to reveal the most effective strategies for driving company growth.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
16 min - How to Boost Revenue by Leveraging Existing Paid Communities
Today, Steve discusses a new strategy that has proven to be a profitable revenue stream for one of his companies.
Join existing paid communities that focus on technologies complementary to your product to convert their members into your users.Resources:
- Steve Baltodano LinkedIn.
We release NEW episodes every FRIDAY!
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
12 min - Adapting Marketing to PLG companies with Ivanha Paz from Jam
How did Jam grow to +90K users?
Steve and Ivanha (Founding Marketer for Jam) discuss PLG from a product marketing perspective.
Explore how PLG is reshaping marketing tactics to stand out in a saturated SaaS market.Resources:
- Ivanha Paz LinkedIn.
- Jam Website.
- Steve Baltodano LinkedIn.
We release NEW episodes every FRIDAY!
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
25 min - Monetizing Your Product: How and When to Start Charging Your Users
In this episode, Steve delves into the critical signals that indicate when it's time to start charging for your product, exploring the balance between value and pricing strategies.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
13 min - 7 Revenue Channels for Companies Embracing Product-Led Growth Strategies
Steve examines the dynamic landscape of revenue generation models for companies embracing PLG strategies.
Highlighting the importance of adaptability, Steve delves into the complexities of each channel, including partnerships, affiliates, paid media, influencer marketing, and community engagement, alongside the pivotal roles of organic media and SEO.
This episode serves as a comprehensive guide for companies looking to diversify their growth strategies by blending PLG models with customer and sales-led initiatives, thereby maximizing their potential in the evolving digital landscape.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
14 min - How to Scale a Content Creation Agency with PLG-Methods
Agencies provide high-touch services, but can they transition to product-led self-serve models? Steve explores that question with ShortNT, analyzing how this content creation agency can leverage forms, automation, and strategic packaging to facilitate the shift.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
21 min - Designing an Effective User Onboarding Experience from Sign-Up to Expansion
Steve delves into the critical role of user onboarding in retaining clients and maximizing their lifetime value.
He emphasizes that a swift client turnover, despite a seemingly effective product and sales strategy, often points to inadequate onboarding.
Through various onboarding models, Steve advocates for a customized approach tailored to each business's unique needs, highlighting the potential of a well-crafted onboarding process to transform new users into loyal ambassadors and significantly impact a company's growth and customer satisfaction.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
25 min - The Importance of Customer Segmentation in Gaining Traction and Aligning Team Efforts
Steve discusses the importance of customer segmentation in gaining traction and aligning marketing and customer acquisition efforts.
Exploring the need for segmentation in both client acquisition and customer success and the benefits it brings to operations.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
15 min - Key Metrics of Product-Led Growth and Systems for Gathering Them
Steve delves into the metrics that service companies should focus on, such as active usage, trial conversion, net revenue churn, and customer acquisition cost.
Steve also recommends tools and systems for metric collection and emphasizes the importance of metrics in driving business growth with the PLG strategy.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
24 min
About Podcast Led Growth
From the publisher's feed
Welcome to the "Podcast Led Growth", hosted by the product-led growth consultant, and multi-agency founder Steve Baltodano. On this Podcast, we're cutting through the SaaS growth noise and laying down the law on PLG tactics that separate the victors from the rest. You'll hear the strategies that successful SaaS businesses use to get more customers, make more profit, and keep them longer.
Also, you will get the failures and lessons of Steve, and how he broke the 6-figure revenue mark last year.
New episodes every Friday. Let's get to work.