<p>Kirk Ball, EVP, and Chief Information Officer at Giant Eagle, speaks with ElectrifAi CEO Ed Scott, about ways to retain the C-Suite’s attention, how structured work streams depend on machine learning, the role of customer segmentation, the need to understand customer journey, personalization to retain customers, and creating the next generation of immersive experiences.</p>

Kirk Ball, EVP, and Chief Information Officer at Giant Eagle, speaks with ElectrifAi CEO Ed Scott, about ways to retain the C-Suite’s attention, how structured work streams depend on machine learning, the role of customer segmentation, the need to understand customer journey, personalization to retain customers, and creating the next generation of immersive experiences.

PODCAST | Machine Learning Is Useless Without Context — Giant Eagle EVP and CIO

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PODCAST | Machine Learning Is Useless Without Context — Giant Eagle EVP and CIO

PODCAST | Machine Learning Is Useless Without Context — Giant Eagle EVP and CIO