On the Record...Online

Podcast Marketing Metrics with David Sifry


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David Sifry is VP of the Center for Technology and Society at the Anti-Defamation League. Before that, he was the CEO of Technorati, the first RSS search engine. In this interview, we talk about building a business case for podcasting, podcasting marketing, and RSS advertising. David Sifry is a serial entrepreneur with over 30 years…
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On the Record...OnlineBy Eric Schwartzman