On the Record...Online

Podcast Marketing Strategy with Nielsen Analyst Larry Gerbrandt


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I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is insightful if you’re working on creating…
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On the Record...OnlineBy Eric Schwartzman