One of the tricks of public relations is making journalists' jobs easier. They're under a lot of deadlines, and being timely with your information is sometime the trick to winning a pitch or getting scrapped.

A media kit—sometimes called an electronic press kit (EPK) but that's usually more in the music industry—is a place on your website that has all of the typical information that a journalist, producer, or podcast host may ask for when including your in a story or show.

Some of that typical information includes:

• Your show's bio
• Your name, title, and credentials
• Your contact info
• You and your co-hosts' bios
• Links to high-res images of you and your co-hosts (it's good to include some sort of release with it so
• Your show's logo and cover art
• Social proof (e.g., shows you've been on, awards, testimonials)
• Links to your trailer and popular episodes
• Download stats (but be sure to update these regularly if you use them)
• Professional credentials & education if relevant
• and a link to your booking software (e.g., Calendly, Google Cal Appointment Scheduling)

Your goal is to take away any barriers to your show getting picked up, so make it easy for journalists as possible.

You can see what I'm working on at https://gmp.fm/press

And above all, make sure to get back to journalists quickly if they reach out. They're doing you a favor, not the other way around. 😉