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Podcast Monetization Strategies and Adapting Content Creation for Changing Behaviors
Welcome back to Branded: your comprehensive guide to creative branding.
Today, we have a special guest on the show, John Svedese, who brings a unique perspective on personal branding and content creation. Our conversation with John covers the power of short-form videos, the impact of attention spans on long-form content, and the evolving landscape of digital media consumption.
We kick things off by exploring the shift towards shorter videos as consumers gravitate towards quick and engaging content, disrupting traditional long-form podcasts. We discuss the trend of watching YouTube content on television screens, challenging traditional streaming services for viewer attention.
The discussion extends to monetizing podcasts through affiliate marketing and collaborating with local businesses for sponsorships, touching on the branding challenges faced by companies like Chipotle in the era of viral TikTok videos.
As John shares his experiences in approaching Brooklyn businesses for sponsorships for his podcast, "The Basement Surge," we talk about the importance of passion and belief in one's content for successful monetization. John's high standards in content production, marketing, and networking emphasize the dedication required even when starting as a hobbyist.
Key Takeaways:
1. Evolution of Viewing Habits: The shift towards shorter videos reflects changing consumer preferences, highlighting the need for engaging and concise content in the digital age.
2. Nurturing Local Partnerships: Leveraging relationships with local businesses for sponsorships can provide authenticity and support for niche podcasts, driving audience engagement and growth.
3. Commitment to Quality: Maintaining high standards in content creation, marketing, and networking is crucial for successful monetization, even when starting as a hobbyist.
4. Audience Engagement through Passion: Genuine passion for your content can drive audience engagement and loyalty, aligning with John's success in attracting and retaining listeners.
5. Embracing Change and Adaptation: The podcast landscape continues to evolve, requiring creators to adapt to new trends, platforms, and audience preferences to stay relevant and thrive in the competitive media space.
[embed]https://youtu.be/NK6vCeIeHCw[/embed]
About John Svedese
John is from Brooklyn, New York and over 40 years later he's still in the same house he grew up in.
John's background is very heavy in graphic design, art and video production. So in 2019 when he started The Basement Surge he put all his skills into the production of the show. Quickly climbing the ranks in the independent podcasting space, BS now resides in the top 5% of podcasts in the world.
In 2022, John took a break from the show for 6 months and when he returned it was a whole new show. He had upgraded everything from the graphics, format of the show, and his presence on socials.
Today, John is the co-founder of Surge Media with his wife Heather where they help independent creators and corporate companies start or upgrade their podcast. They also offer coaching, digital tools and assets and studio renovations.
John is also in the middle of writing his first book, "Feel The Surge: How To Go From 0 To Trailblazer!" Coming soon!
Connect with John here: https://zaap.bio/surgemedia
View all episodes
By Larry Roberts & Sara LohseWelcome back to Branded: your comprehensive guide to creative branding.
Today, we have a special guest on the show, John Svedese, who brings a unique perspective on personal branding and content creation. Our conversation with John covers the power of short-form videos, the impact of attention spans on long-form content, and the evolving landscape of digital media consumption.
We kick things off by exploring the shift towards shorter videos as consumers gravitate towards quick and engaging content, disrupting traditional long-form podcasts. We discuss the trend of watching YouTube content on television screens, challenging traditional streaming services for viewer attention.
The discussion extends to monetizing podcasts through affiliate marketing and collaborating with local businesses for sponsorships, touching on the branding challenges faced by companies like Chipotle in the era of viral TikTok videos.
As John shares his experiences in approaching Brooklyn businesses for sponsorships for his podcast, "The Basement Surge," we talk about the importance of passion and belief in one's content for successful monetization. John's high standards in content production, marketing, and networking emphasize the dedication required even when starting as a hobbyist.
Key Takeaways:
1. Evolution of Viewing Habits: The shift towards shorter videos reflects changing consumer preferences, highlighting the need for engaging and concise content in the digital age.
2. Nurturing Local Partnerships: Leveraging relationships with local businesses for sponsorships can provide authenticity and support for niche podcasts, driving audience engagement and growth.
3. Commitment to Quality: Maintaining high standards in content creation, marketing, and networking is crucial for successful monetization, even when starting as a hobbyist.
4. Audience Engagement through Passion: Genuine passion for your content can drive audience engagement and loyalty, aligning with John's success in attracting and retaining listeners.
5. Embracing Change and Adaptation: The podcast landscape continues to evolve, requiring creators to adapt to new trends, platforms, and audience preferences to stay relevant and thrive in the competitive media space.
[embed]https://youtu.be/NK6vCeIeHCw[/embed]
About John Svedese
John is from Brooklyn, New York and over 40 years later he's still in the same house he grew up in.
John's background is very heavy in graphic design, art and video production. So in 2019 when he started The Basement Surge he put all his skills into the production of the show. Quickly climbing the ranks in the independent podcasting space, BS now resides in the top 5% of podcasts in the world.
In 2022, John took a break from the show for 6 months and when he returned it was a whole new show. He had upgraded everything from the graphics, format of the show, and his presence on socials.
Today, John is the co-founder of Surge Media with his wife Heather where they help independent creators and corporate companies start or upgrade their podcast. They also offer coaching, digital tools and assets and studio renovations.
John is also in the middle of writing his first book, "Feel The Surge: How To Go From 0 To Trailblazer!" Coming soon!
Connect with John here: https://zaap.bio/surgemedia