We're all about finding creative solutions that take your podcast to the next level. Whether it's tapping into non-traditional revenue streams or leveraging new platforms like Spotify and YouTube, the opportunities are endless! I sit down with Don The Idea Guy to tackle these topics

00:58.360

We kick things off by exploring the article from Oxford Road about podcasting's so-called "identity crisis." We dissect why this is more of an agency challenge than a true problem for podcasters, discussing the nuances of podcast ad buys and agency struggles with the current systems. It's a lively conversation that sheds light on how advertisers and agencies can adapt to better serve the podcasting community.

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We then pivot to some exciting news from YouTube. Don and I discuss YouTube's new ad test, which allows podcasters to dynamically insert host-read ads into their content. This development could be a game changer, providing new opportunities for podcasters to monetize their shows effectively while maintaining a genuine connection with their audience.

15:27.110

Next, we scratch the surface about Netflix considering podcasting as a cost-effective alternative to producing expensive films. This potential shift opens the door for unique audio content experiences on a traditionally visual platform, bringing a fresh perspective to what podcasting can offer.

26:22.804

Don and I also highlight Spotify's latest feature—short-form video clips to promote podcasts. This new tool could enhance discoverability and engagement, offering podcast creators a unique way to capture audience interest and drive up listens.

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Finally, we break down a chart from eMarketer that highlights how podcasters are significantly benefiting from tipping, merchandise, and subscriptions, among other revenue opportunities. It's an energizing end to our episode, filled with actionable insights for anyone looking to expand their podcast's earning potential beyond traditional advertising.

• Netflix Considers Adding Podcasts Because They're Cheaper Than Quality Films
• Creators are increasing their income from alternative revenue streams
• How shows are using short-form video clips to drive podcast discovery on Spotify
• YouTube ramps up podcasting with new ad test | Semafor
• Podcasting’s Identity Crisis: Report Warns Lack of Clear Definitions Are Stalling Growth. | News | podcastnewsdaily.com

MEET DON THE IDEA GUY!

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

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