Through channel marketing automation (TCMA) is about enabling channel partners to generate leads using marketing assets and a set of marketing tools provided by a vendor or company. This podcast discusses core TCMA functions, including dynamically managing content, assigning groups and users different levels of access, managing partner profiles, setting up lead generation tools, managing leads and lead distribution, integrating leads with a CRM system, managing market development funds (MDF), and using analytic tools to generate actionable insights.