<p>How you see the problem is the problem. Are podcasts another form of content? Or are they something more than that? In this episode I'd like to share with you the case for changing the paradigm of how we view podcasts: from the traditional view of podcasts as a form of marketing content, to a more empowering view for teams and brands: podcasts as human connection.</p>

How you see the problem is the problem. Are podcasts another form of content? Or are they something more than that? In this episode I'd like to share with you the case for changing the paradigm of how we view podcasts: from the traditional view of podcasts as a form of marketing content, to a more empowering view for teams and brands: podcasts as human connection.

Podcast Paradigms: Content or Connection?

The Storytelling Organization by Graham Brown of Pikkal &amp; Co is a journey into the changing shape of communication in business. Core to this journey is the pivotal role of digital communications channels like podcasts. We look at how the Digital Transformation of Communication is changing how we sell, hire, retain, raise funds and engage our business communities.

Business

The Storytelling Organization by Graham Brown of Pikkal & Co is a journey into the changing shape of communication in business. Core to this journey is the pivotal role of digital communications channels like podcasts. We look at how the Digital Transformation of Communication is changing how we sell, hire, retain, raise funds and engage our business communities.

Share Podcast Paradigms: Content or Connection?

Sign up to save your podcasts

Podcast Paradigms: Content or Connection?

Podcast Paradigms: Content or Connection?