Podcast Performance Lab

By Jen deHaan

In this show we take the most effective tools from unscripted performance and behavioural psychology and apply them directly to your video and audio content. If you're building a personal brand, B2B s... more

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FAQs about Podcast Performance Lab:

How many episodes does Podcast Performance Lab have?

The podcast currently has 30 episodes available.

Podcast Performance Lab episodes:

January 30, 202610 - Stepping back from social media and pivoting to owned media - The Credibility Minute
Many professionals are stepping back from social media for their businesses today. Using it to compliment instead of the main place they publish new content, resources, or marketing materials. You need to know what options exist to replace that visibility if you choose to step back like this, because people still need to find you!
In this micro-episode:
The role of email newsletters in professional services marketing
Why search traffic indicates higher intent than social media traffic
How AI and LLMs are changing SEO for us (or, are they?)

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.

About and Support
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com

Support
We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR
Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
...more
4min
January 29, 20269 - What Is slow marketing? A good strategy for owned media - The Credibility Minute
The term "slow marketing" catches the attention of many burned-out professionals... like it did for me! This concept is, in a nutshell, taking the time to figure out your core platform and find your voice.
We find value in prioritizing quality over speed in many different parts of our lives, such as food and relationships. This approach aligns perfectly with professional services... because bigger decisions usually require time. Your clients need to make sure that you understand their specific problems before they buy or hire.
In this micro-episode:
Why ideas and relationships need time to marinate
The connection between "slow marketing" and other slow movements, and business growth
How slow marketing counters the pressure of social media speed

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.

About and Support
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com

Support
We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR
Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
...more
5min
January 28, 20268 - Building your audience on "rented" platforms like social media - The Credibility Minute
Business owners often see significant decreases in reach the moment a platform like Instagram changes its algorithm, and this puts you in a vulnerable position because your audience lives in someone else's space... they're in control. Anything can happen.
Platform owners change the rules whenever they have the financial incentive to do so. So owned media is where it's at.
In this micro-episode:
The definition of "owned media" and why you need it
How email lists and podcast RSS feeds remain independent of the technology hosting them
The compounding search value of articles compared to the short lifespan of social posts

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.

About and Support
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com

Support
We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR
Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
...more
5min
January 27, 20267 - Escaping the social media content treadmill (and maybe burnout, too) - The Credibility Minute
The endless cycle... that treadmill... of posting to social media often leads to exhaustion. We rarely discuss this burnout openly even though many professionals experience it.
And people making online content say that the shifting algorithms, the ongoing changes, is the most mentally tough part of the job. We don't have any control, or predictability, and this can really add to the cognitive load. Which is already pretty significant for many of us!
In this micro-episode:
Burnout among content creators
Why rapid algorithm changes increase your daily cognitive load
How focusing on creativity can help sustain your marketing efforts (at least it does for me!)

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.

About and Support
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com

Support
We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR
Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
...more
5min
January 26, 20266 - The algorithm reality check for businesses and professionals - The Credibility Minute
You spend hours writing posts and designing carousels only to see zero engagement, and this reality for a lot of us is super frustrating.
Organic reach has dropped significantly across social media platforms like Instagram and LinkedIn, because the platforms operate as advertising businesses (for them! not necessarily for us!). They prioritize content that keeps users in the app, so linking out to podcasts or newsletters doesn't work that well even if you do get the views. Your post will be suppressed if it starts to get any traction.
In this episode:
The shift from follower-based to interest-based algorithms
Why platforms are motivated to suppress organic reach for professional services
How to evaluate if your marketing time is actually productive

Evaluate if reach metrics actually matter for your business goals. You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.

About and Support
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com

Support
We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR
Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
...more
4min
January 23, 2026 5 - Giving Your Blog Content a Second Life - The Credibility Minute
A blog post sits on your website waiting for someone to find it. That article you wrote six months ago? Buried in your archives. Maybe someone stumbles across it through search. Probably not.
Audio works differently.
An audio version of that same content goes into podcast apps, gets recommended by algorithms, and reaches people during moments when they'd never sit down to read. And unlike social media, where your content disappears in 48 hours, podcast episodes from years ago still get discovered.
In this episode, I explain why audio compounds faster than written content and how to give your best ideas a longer life
.

About and Support
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com

Support
We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR
Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
...more
3min
January 22, 2026 4 - How to Open an Episode So People Actually Stay - The Credibility Minute
Nobody cares that your episode started as a blog post. They care whether the next ten minutes are worth their time. That opening basically announces recycled content.
In this episode, I share the cold open technique that hooks attention immediately. You'll learn where to find your opening line and why it should never come from the beginning of your script.

About and Support
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com

Support
We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR
Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
...more
3min
January 21, 2026 3 - Why Audio Builds Trust Faster Than Text - The Credibility Minute
Your prospects are comparing you to three or four other experts before they ever reach out. Everyone's credentials look similar. Everyone's website says the right things.... so how do they decide who to trust?
When someone reads your blog post, they get your ideas. When they hear your voice, they start to feel like they know you. There's a term for this: parasocial connection. Podcast listeners feel genuine loyalty to hosts they've never met. That same dynamic can work for you.
In this episode, I break down why audio does more pre-selling than any case study ever could.

About and Support
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com

Support
We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR
Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
...more
3min
January 20, 2026 2 - Gear That Actually Matters for Audio Content - The Credibility Minute
Most people think they need expensive equipment before they can start creating audio content. So they spend weeks researching microphones (often on Reddit or YouTube!), buy gear they don't understand (and return to those places to get help setting up or buying more gear), and still end up sounding like they're recording in a bathroom.
The issue is usually and primarily the SPACE you're sitting in. A cheaper microphone is just fine.
In this episode, I explain how to use your bedroom closet for killing that amateur-sounding echo and the proximity technique that radio broadcasters have used for decades. Your setup is probably simpler than you think.

About and Support
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com

Support
We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR
Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
...more
4min
January 20, 2026 1 - Why Reading Your Article Out Loud Sounds Bad - The Credibility Minute
You have articles sitting on your website. Hours of work, buried in your archives. Turning them into audio seems simple enough. Just hit record and read, right?
That approach sounds awful. I tried it.
Writing for the eye and writing for the ear require completely different structures. Sentences that look elegant on the page come out robotic when spoken. Or you stumble. Or you sound like you're reading (because you... are).
In this episode, I walk through the translation process that turns a written post into something you can actually perform. It takes about fifteen minutes per article and makes all the difference.

About and Support
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com

Support
We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR
Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
...more
3min

FAQs about Podcast Performance Lab:

How many episodes does Podcast Performance Lab have?

The podcast currently has 30 episodes available.