Podcasts are one of the best ways to reach more prospective clients for your business. Not just from the audience but from the person you’re interviewing – or who is interviewing you, not to mention the referrals they can send your way.

Podcasts are a great way to “speed up” a potential business relationship. You get to know your potential client or partner – and can quickly see how you can provide them value… perhaps even to people they know.

But what works best: 

1.     Hosting your own podcast and inviting guests?

2.     Being a guest on other peoples’ podcasts?

We’ve tested this proposition and have come up with a definitive result for the method that gets the most – and best – leads that might surprise you. Tune in to get the answer and find out how that should impact your own podcast marketing efforts, including…

• Why audience size doesn’t impact how effective a podcast can be
• How podcasting works as the ultimate networking tool… that actually gets results
• The must-have giveaway when guesting on podcasts
• What you should include in your podcast to boost referrals
• And more