Listen as PSFK President of Research & Strategy Scott Lachut and Strategist Avery McCaffrey guide brands and companies through key actions, perspectives and takeaways presented in a webinar for our CX Playbook report, which includes a customer-brand journey in which consumers are authentically empowered by purpose-driven initiatives.

The report presents readers with an actionable, trends-inspired framework that will attract customers through value-driven brand perspectives and cultivate long-term loyalty by nurturing their progressive lifestyle. For more information, view the CX Playbook.