Hannah is out at the Sea Otter Classic in California, USA. It’s a four day festival of racing and a huge expo area. There are races for every type of bike, but there’s a strong leaning towards mountain biking, and if you want to see new products, prototypes, and unique bikes, it’s the place to be. Head here for all our Sea Otter 2022 Coverage

Out at Sea Otter there is a demo area where two tech companies and Audi are demonstrating the technology they’re developing which they say will help make roads safer for cyclists. Perhaps you’re supposed to ooh and ahh and think it’s wonderful, but, call me a huge sceptic with a chip on their shoulder about car culture, the lobbying power of the automotive industry, and a deep sadness over how the entire planet has been reshaped by a single invention… and breathe… but… I wasn’t going to be won over easily.

The people from the companies agreed to sit down and discuss with me not only the technology itself, but some of the policy and cultural implications of what they were proposing. It was all impromptu and recorded outside at the trade show, so the sound isn’t the usual podcast studio quality, but hopefully you’ll find it interesting.

The voices you hear are – in order – mine (Hannah, Managing Editor at Singletrack), Reid Sigety, CSO and COO of Spoke, Laslo Virag, Chief Executive Officer of Commsignia, Brad Stertz, Director of Government Affairs, Audi USA, and part way through the podcast you’ll hear some additional questions from Singletrack contributor, Kevin/Fahzure.

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There’s a whole world of other things I’d have liked to cover with them, and in many respects I’d have liked to talk about the Commsignia product separately, as it seems like it offers some potential for intelligent infrastructure planning and smart operation which could be used to prioritise active travel and mass transit and make private driving more difficult. But will that happen with the automotive industry’s involvement? Or will it just be used to make private driving more convenient?

I can’t help feel that all this technology is seeking to shift the burden of responsibility off drivers, when we should be seeking to make drivers feel the full weight of the responsibility when they get in a car.

The amber markers alert the driver to the presence of a hazard

Reid from Spoke referenced US data showing that the driver not seeing the cyclist was the main cause of deaths (it’s mentioned on their website though I don’t have the source). In response I was saying that I believed that if the driver didn’t see them it was down to driving too fast and/or inattention and then not having as much time to react because of the speed, rather than just bad luck. And that speed kills – lower speeds injure. He asked about my data source for that, and I was recalling this press release from Cycling UK,