Podcast Rockstars

Kate Astrakhan is the owner of Podcast Network Solutions, a company that provides post-production and podcast support services to podcasters and networks alike. She is a technical podcast producer who fell in love with podcasting after working in the radio and broadcasting industry for more than 30 years. Kate delivers stunning sound quality for more than 1,300 episodes each month.

Kate joins me today to explain what podcast networks are and the pros and cons of joining a network. She dives into the factors to consider before joining a network and the benefits and drawbacks of joining a network that uses Dynamic Ad Placement. She also explains why she encourages podcasters to launch their own podcast network and when you should consider starting your own network to monetize your show.

“With networks, they need shows more than you need them.” - Kate Astrakhan

• What podcast networks are and what they offer
• What Dynamic Ad Placement is and why you should be mindful of networks who do this
• The red flags to watch out for when conversing with network representatives
• Who reaches out first - the network or the podcaster
• When to approach advertiser supported podcast networks
• How Dynamic Advertising works and good examples of this kind of advertising
• Strategies for starting your own network
• Factors to think about to make your network different from the rest out there
• Reasons why entrepreneurs should not join a network
• The end goal to keep in mind about your podcast

• Effective Podcast Launch Strategies with Kate Astrakhan

• Podcast Network Solutions Website
• Facebook
• Twitter
• Instagram

Thanks for tuning into Podcast Rockstars - the show that helps business leaders become podcast legends. If you enjoyed today’s episode, please subscribe on iTunes and leave your honest review. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and share your favorite episodes!

Join our exclusive Podcast Rockstars Facebook group to connect with other podcast legends and legends-in-the-making to ask your most pressing questions and tell us what guests you’d love to hear on the show!

And don’t forget to join our mailing list to learn what it takes to create great show notes for your podcast as well as receive updates on our latest episodes, blog posts, and other rockin’ content!

Many podcasters get the task of show notes creation done and over with either by using their episode transcripts or including a list of bullet points as their show notes. Many are not aware of the great value that well-written show notes provide and how these impact their show and their listeners. So, how does writing engaging show notes help you, your listeners, and your overall impact on Google search?

Today, I share some of the best practices when writing your show notes. I discuss the show-notes writing no-nos as well as the common mistakes other podcasters make when creating their show notes. I also share how to make it easy and convenient for your audience to look into necessary information and announcements from your show.

"Podcast listeners don’t want to “jump through hoops” to connect with your guest or use a product or service you are recommending in your episode."

• How long the show notes copy should be
• How your show notes word count affect your ranking on Google
• The significance of including a short guest biography for interview episodes
• Why it’s a no-no to tell your audience to “just Google” a resource mentioned on your show

Thanks for tuning into Podcast Rockstars - the show that helps business leaders become podcast legends. If you enjoyed today’s episode, please subscribe on iTunes and leave your honest review. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and share your favorite episodes!

Join our exclusive Podcast Rockstars Facebook group to connect with other podcast legends and legends-in-the-making to ask your most pressing questions and tell us what guests you’d love to hear on the show!

And don’t forget to join our mailing list to learn what it takes to create great show notes for your podcast as well as receive updates on our latest episodes, blog posts, and other rockin’ content!

Toby Goodman is the owner and marketing director of Listen Better Marketing, where he helps entrepreneurs and podcasters be heard through revolutionary marketing that speaks to their market. He has worked in 25 countries and founded a global events company where he manages teams in different parts of the world. A professional drummer for 20 years, Toby works three days each week from his London studio and is currently focused on helping his clients thrive, playing fantastic music, and being a great dad.

Today, Toby shares the crucial roles that your website and email marketing play in your podcast marketing strategy. He explains why you should make sure that your website is aligned and consistent with your podcast and the message you convey to your audience. Toby also shares the key to turning podcast listeners and email subscribers into loyal clients and paying customers.

“You need a machine between the podcast and the transaction.” - Toby Goodman

• How Toby got started in podcasting
• The one thing that podcasts don’t give you
• Why the podcast should be the central pillar of your content and marketing efforts
• What are the three “locations” of podcast and email marketing
• How the physical location affects the marketing for podcasters and the kind of podcast your audience listens to
• Why the numbers of your downloads and listeners shouldn’t be the metrics you’re concerned about
• The only two metrics you need to consider
• How to make your listeners stay with you through email
• How often you should email your subscribers
• How to make people find time for you
• The one thing you should be focused on when recording a podcast
• Actionable tips for entrepreneurs and podcasters

• How to be Heard Book by Julian Treasure
• Five-Bullet Friday by Tim Harris
• The One Thing Book by Gary Keller

• Listen Better Marketing Website

Thanks for tuning into Podcast Rockstars - the show that helps business leaders become podcast legends. If you enjoyed today’s episode, please subscribe on iTunes and leave your honest review. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and share your favorite episodes!

Join our exclusive Podcast Rockstars Facebook group to connect with other podcast legends and legends-in-the-making to ask your most pressing questions and tell us what guests you’d love to hear on the show!

And don’t forget to join our mailing list to learn what it takes to create great show notes for your podcast as well as receive updates on our latest episodes, blog posts, and other rockin’ content!

Think about the first podcast you ever listened to - how were you lured in to listen to that podcast episode? What was your first point of contact? The podcast title. Whether you’re hosting your podcast or looking forward to launching one, remember this short trip down memory lane and ponder on whether your podcast titles create a little - or much - impact on your show and, especially, on Google.

Today, I share four actionable tips to help you create excellent titles for your podcast episodes. I dive into each item in detail to help you have a better perspective of how these ideas convert new listeners into engaged followers. I also share how the implementation of these steps affect your Google ranking as well as your guest’s credibility.

“The title you create for your podcast episodes are extremely important for your listeners as well as search engines.”

• Factors to consider when creating podcast titles
• The first place listeners look to determine whether they’d be interested in listening to your podcast
• How putting irrelevant keywords on your title affect your Google ranking
• What kind of keywords you should include in the title
• Why you should add the name of your guest to your episode titles

Thanks for tuning into Podcast Rockstars - the show that helps business leaders become podcast legends. If you enjoyed today’s episode, please subscribe on iTunes and leave your honest review. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and share your favorite episodes!

Join our exclusive Podcast Rockstars Facebook group to connect with other podcast legends and legends-in-the-making to ask your most pressing questions and tell us what guests you’d love to hear on the show!

And don’t forget to join our mailing list to learn what it takes to create great show notes for your podcast as well as receive updates on our latest episodes, blog posts, and other rockin’ content!