What does it really take to bring breakthrough healthcare innovations to patients? In this episode, we dive into the world of market access — where science, strategy, and storytelling come together to shape the future of medicine.

Join host Paul Naphtali and expert guest Nerea Blanque Catalina (Partner, Alira Health) as they reveal why science communication isn’t just about public outreach — it’s a critical tool for convincing payers, setting prices, and scaling impact globally.