Sponsorships seem to be the goal of most podcast hosts, but those arrangements very often don’t suit coaches, consultants and agency owners with high-ticket offers. How do sponsorships expose us to the risk of undercutting what we sell and drawing down our own trust and authority? How can we align sponsorships with our primary offers so that we don’t dilute our impact to the audience? How can we make sponsorship arrangements work for us? On this episode, I talked about the challenge of sponsorships and why we have to be cautious about getting into them.