About my guest Steve Daar is an author, conversion rate optimiser and CEO of Conversion For Good. He’s an expert at driving, converting, and monetising traffic, and has managed over $1.3 million in online advertising spend working with Fortune 500 companies as well as startups, small businesses, and entrepreneurs. He’s the founder and CEO of Conversion For Good, […]

Podcast #71: Steve Daar

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About my guest Dame Shirley is an extraordinary and inspiring woman whose career as a successful, visionary IT entrepreneur has paved the way for her philanthropic work. In the 1960s, she founded a pioneering all-woman software company in the UK, which was ultimately valued at $3 billion and made millionaires of 70 of her team […]

Podcast #100: Dame Stephanie Shirley

About my guest James Veitch is a musician, comedian, director, writer and performer, and in 2014, his first solo comedy show, The Fundamental Interconnectedness of Everyone with an Internet Connection, premiered at The Edinburgh Fringe to wide acclaim. Described as “Tears-down-the-face funny” by The Sunday Herald and as a show that “manages to be educational […]

Podcast #99: James Veitch

About my guest Faris Yakob is the author of the book Paid Attention, and co-founder of Genius Steals, a strategy and innovation consultancy built on the belief that ideas are new combinations and that nothing can come from nothing. Faris works with brands, agencies and startups from all over the world, and has variously worked […]

Podcast #98: Faris Yakob

About my guest Dr Ben Voyer is an Associate Professor in Marketing at ESCP Europe and Visiting Fellow at the Social Psychology Department at LSE. Ben has a background working as a marketer in different industries, including FMCGs banking and public institutions, and his current research focuses on the way individuals define their self in […]

Podcast #97: Dr Ben Voyer

About my guest Tomas Chamorro-Premuzic is an international authority in psychological profiling, talent management, and people analytics. The CEO of Hogan Assessments, and Professor of Business Psychology at University College London and Columbia University, Tomas has published 8 books and is a regular and popular contributor to HBR, the Guardian and Forbes. During the podcast, […]

Podcast #71: Steve Daar

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