In this episode of Founders on Fire, host Rose Ross sits down with Brad Genser, co-founder of Farther, the fintech trailblazer of 2024. Farther is redefining wealth management by combining cutting-edge technology with expert financial advisors to create a personalized, scalable wealth experience.

Brad shares the remarkable growth Farther has achieved, including $5 billion in assets under management, fivefold revenue growth, and a rapidly expanding team of over 100 wealth advisors. He discusses the importance of trust in financial services, the power of execution, and how Farther is modernizing an industry that has long been stuck in outdated models.

Listeners will also hear Brad’s unique journey—from serving as a U.S. Army officer, to studying engineering and business at MIT, to working at Goldman Sachs before launching Farther. He reflects on how his military background shaped his leadership style and how structured problem-solving is key to success in both combat and entrepreneurship.

Brad also offers valuable advice for aspiring founders, emphasizing the importance of staying focused, executing consistently, and building the right team. He shares insights on industry recognition, including Farther’s recent funding round and the significance of winning the Tech Trailblazers Award.

Tune in now to hear how Farther is transforming wealth management and what’s next for this fintech powerhouse in 2025